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💄 What is UGC’s biggest niche?

We analyzed 17,994 sourced creators. Here’s what appeared most often.

hey there,

we analyzed 17,994 unique creators sourced with UGC Agent. beauty came out on top.

beauty appeared across 18.6% of sourced creator profiles, followed by fitness at 14.5%.

The most popular UGC niches among 17,994 creators sourced with UGC Agent: Beauty 18.6%, Fitness 14.5%, Parenting 7.4%, Fashion 6.1%, and Travel 6.0%.

the part i care about.

UGC demand is broader than the usual beauty-and-fitness shorthand.

parenting already appears in 7.4% of sourced profiles. fashion and travel are separated by just 0.1 percentage points.

profiles can belong to more than one niche. no customer, user, or creator-level data was included.

what niche do you think climbs fastest next?

find creators in your niche →

Vic
founder, UGC Agent